The Le Mans Classic car event is held every two years, and it has been our pleasure to act as hosts to some members of the Morgan Sports Car Club (MSCC) when they attend. Since the members don't necessarily know each other, nor have anything in common except owning a Morgan car and being at the event, some means of getting people talking to each other, to "break the ice" is a good idea.
The method settled upon by the organisers was, I thought, ingenious. They printed up 12 different designs of beer mats, delivering 3 or 4 different designs to each of the different hotels, gîtes and places of accommodation where their members were staying. Prizes were awarded to the first people to collect all 12 designs. So to win you had to swap and trade with other MSCC members staying in accommodation other than your own.
Did they work? I think so. The prizes were worth winning: car badges plated in ‘gold’ (gilt), ‘silver’ (nickel) and
bronze, plus MSCC umbrellas (very welcome given the weather)....
As hosts, we were given a complete set. We did think about auctioning them.