I don't get wound up by many things, but I do get wound up (only a tad) by misleading marketing. And I include packaging of goods in that. Now I appreciate that marketeers are not allowed to tell downright lies. Amongst other things, it's against the law. But that doesn't stop them giving misleading impressions whilst telling the truth. And when that happens I get annoyed.
So let me invite you to look at this Christmas present I received this year. A lovely pot of blue Stilton cheese retailed by Marks and Spencer. It comes in a nice pot that I take to be earthenware. Excellent cheese it is too, it was delicious. Nothing I am about not say detracts from the quality of the produce. But look at the pot, and look at how high up the cheese comes in it.
Depending on how you take the measurements, and what you consider to be usable space, something between 1/3 and 1/2 of the pot was full of air. Not cheese, air. (To be accurate, there was some wax as well)
And I don't care that it's clearly stated on the label that there's 200g of cheese in there. If I had bought the cheese, I'd think I had been swindled. If they have nothing to hide, they can put a line on the pot and a note saying "cheese comes up to here".
Normal service will be resumed shortly. Please do not adjust your browser. Thank you for listening. Spleen now fully vented.